With all the amazing technology and changes, there is the question – how much content do you deliver and what kind? And how much content really sticks? I can tell you I look at a lot of content both video and text and imaging. Very little has stickiness.
As a church, we wrestle with what kind of content people want and in what form. And we also realize people will not glean as much from it as we would like. And the new wrinkle of video gives the person the ability to fast forward through content so you don’t know whether it yields any returns or not.
So the question I posed to our team is do we do a mobile web page and if so what do we put on it. Lot’s of questions.