with Google rolling out all their new trinkets and toys and with the various smart phones breaking ground the normal routines of delivering info will get more complex. for instance you may have to offer media in iTunes format and windows and a different stream for google. The open source wants could clash with source code stingy programs. so what? Well it is going to get more complex to deliver the same info to multiple streams. And if facebook hacks off enough of the user base or if Twitter gets demolished somehow we will probably feel the challenge of one message multiple platforms. And for churches still trying to get their voice out there it could get tough.